And the Video Came at Last to Spotify

When once again a few weeks ago jumped the rumor that Spotify would begin to include video, we don’t miss: Spotify, today, lose money and much with music streaming. They have to look for something different. Today, in a presentation in New York, the app has confirmed what we thought: Spotify is encouraged with the video, including content themselves, and also with podcast and radio of third-party programs.

We focus on the video, there are several important points to highlight. The first is that, although we will see content that is already on other platforms (for example, it showed Vice News or the series ‘Broad City’ Comedy Central clips), will get also some episodes of some programs, such as ‘Nerdist’, three hours before the rest of the platforms. And eye to the data: also bet for exclusive content. That Yes: in Spain we still have to wait.

Between the partners that Spotify has reached agreements include some television networks (ABC, NBC, BBC, Adult Swim and attention, which is also ESPN), some media that general content online (Slate or Vice News) and TED, the popular event offering talks that then end up being big hits on the network. Spotify aims clear: believe that people, to add this value, enter Spotify and will hear more music.

The original content that will bring Spotify

Okay, and what kind of original content we are talking about? At first it seems that all of them will be more or less related to the world of music. There will be specific radio programs that have known guests offering recommendations, for example. As for the video, the list of Spotify Originals is composed of the following programs, according to the press release of the launch (descriptions included are official):

  • To Full English (video): a conversation between artists and personalities, with very different experience, trying to find common ground around a meal… or in this case adequate breakfast.
  • Amy Poehler completo Smart Girls, Dance Move of the Day (video): a fun way for the adventurers get to begin their dance party.
  • Guest List (video): never ever wonder what your favorite artist singing in the shower? Or what you want to hear it at his funeral? Tune in to find out.
  • Turntable (video): to join chefs and musicians in lathe to a meal and a performance intimate.

They will join other current programs of Spotify: The Drop (interviews with artists), Spotify Sessions (live performances) and Landmark (history of recordings).

No, it is not a new Netflix

Although the presentation have not spread about what kind of specific contents they will provide each of the partners, the approach that offers Spotify It is very different from that proposed other platforms video on demand. Don’t expect to find movies or chapters of the series in full. “We know that there are moments in the day in those who want to change the music to get updated on the latest news, listen to your favourite podcast or just watch something fun,” they say, referring to “clips” of video.

It seems therefore that they will focus on short videos at Shoppingpicks, that you can see when you have five minutes on public transport or when simply looking for quick entertainment while you wait. In the case of the ‘Broad City’ series, they have referred to show fragments or specific gags. This model can work very well with TED talks or some short videos of Top Gear.

The million-dollar question: are global content? Yes and no… In Spain we have to wait for the video content

And now comes the most important question: can see everything from Spain? Looks like Yes and no. “Global partners” include Vice News, BBC, TED and other publications such as Wired or Vogue. Absent from the list? ESPN with their sports videos, ABC with other clips and several other partners. In short, and lack that Spotify offers more details, It seems that here also suffer geographical blocks Some contents…

From Engadget have put us in contact with Spotify and they have explained to us that this issue is not yet closed, since the videos will still not be available on Spotify from Spain. Arrive, but later at a date which has not yet been defined, and you can with new agreements.

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