The renowned firm Piper Jaffray carried out a survey to 6,500 U.S. adolescents and found that Apple still dominates in all product categories. This is the case, such as, 69% of surveyed teens have an iPhone today, What lets us see that the popularity of the device is still growing among the younger generations. In addition, it is important to note that 75% of surveyed teens expected their next device to be an iPhone.
Likewise, the survey revealed that 59% of teens have a Tablet, and half of this percentage has an iPad. However, the study shows that there was a significant drop in the market of tablets, something which also affected the company’s Apple.
On the other hand, although the younger population is not so loving smart watches, as only 12% of respondents had a smartwatch, nearly 71% of that small percentage He said that Apple Watch was their preferred option.
However, looking at the ‘wearables’ market in a broad sense, Fitbit is still the personal quantifier preferred among adolescents, obtaining the approval of 72% of respondents. Nike won second place with 12% of acceptance, while Apple gained only 6%. The table we share below summarizes the results of this survey has been carried out from 2014.
Regarding the situation in the future, 13% of adolescents are planning to buy some kind of tablet in the next 6 months, and half of that percentage of young people responded that it will decide for purchasing an iPad.
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