1. The core of the SWOT analysis The SWOT analysis was developed at the Harvard Business School and is an important part of corporate planning, a distinction is made between internal and external analysis. According to Abbreviationfinder, the internal analysis shows where the strengths and weaknesses of our company lie, the external one, which opportunities…
Category: Acronyms
Meaning of SEO
What actually is SEO and why is it so important for the success of websites on the Internet? This article will take a brief overview of the topic of SEO indicate and explain the most important terms and ranking factors. What is SEO and how does it work? The definition SEO (Search Engine Optimization, short…
Meaning of BCG Matrix
What is the BCG Matrix? According to Abbreviationfinder, the BCG matrix developed by the Boston Consulting Group is a portfolio analysis tool. It is used to evaluate strategic business units with regard to their “cash generation” (operationalized as relative market share ) and their “cash use” (operationalized as percentage market growth). There are four categories…
Meaning of USP
What is a USP? According to Abbreviationfinder, USP means unique selling proposition or unique selling point. What is meant is a unique selling point of a product or a company that ONLY has this product or company and the competition does not. What do you need a USP for? The USP communicated as part of…
Meaning of KPI
What are KPIs? According to Abbreviationfinder, KPI stands for Key Performance Indicator and describes key figures that evaluate the effectiveness of a company’s activities. KPIs are key influencing factors (critical success factors) and are indicators that can be used to evaluate the performance of measures . KPIs can be used in different areas and departments…
Meaning of AIDA
What is AIDA? AIDA is an acronym that is used as a mnemonic for the four stages of the sales process (advertising psychology): Attention Interest Desire Action According to Abbreviationfinder, AIDA stands for Attention, Interest, Desire and Action and is a model that is used in marketing to describe the advertising effect . The AIDA…