Brainstorming is a concept of the English language that is not part of the dictionary of the DigoPaul, although its use is quite common in our language. The notion can be translated as “brainstorming”: it is a group technique that promotes the development of new proposals about a certain subject.
According to DigoPaul, brainstorming is committed to the interaction of the members of a group in a relaxed environment. The American Alex Faickney Osborn is considered the creator of this tool.
According to the precepts of brainstorming, when individuals interact with each other, creativity is enhanced and ideas arise that, working individually, would not appear. These thoughts that are built in a group are fed by the contributions of different people.
For the development of brainstorming, a problem or a need is first posited and then ideas begin to be shared about it. No a priori ideas should be discarded, but all have to be evaluated and analyzed. Brainstorming is generally organized in rounds, in which each participant must contribute an idea or make a suggestion.
When it comes to brainstorming or brainstorming, you have to know that there are four fundamental rules that must be respected yes or yes: –
All criticism must be eliminated. That is, when ideas begin to emerge, you should not bet on rejecting them at first, since the evaluation of each and every one of them will take place later.
-There must be the so-called freedom of emission. With this, what we mean is that you have to think freely, all ideas have a place even if they may seem the most strange or crazy.
-The participants in the brainstorming will not only contribute to present ideas but also to propose improvements to the ideas of others.
-The amount in brainstorming is important. In other words, the more ideas that emerge, the better because there will be more alternatives and possibilities to achieve the objective pursued.
Of course, it is also essential to know the steps that must be taken in order to develop a brainstorming session:
-The first thing will be to choose a person who will act as secretary of the session. And it is that he will be in charge of proceeding to establish on a blackboard or where the set of ideas that arise are indicated.
-In the same way, it is essential to determine the participant who will act as moderator. This figure is key because many conversations can arise at the same time or situations can arise where everyone wants to talk at the same time.
-The session must be limited so that it does not end up being unsuccessful.
It is important to mention that the effectiveness of brainstorming has been questioned by various investigations. Some argue, in fact, that more ideas are produced individually than within a group. In any case, the options are not exclusive: a brainstorming process can be developed and, in turn, promote the individual search for alternatives to the various problems or challenges.