Can you do SEO yourself?
You can also take SEO into your own hands. Take a look at your website. Pay attention to the structure, the content and the structure. Put yourself in the position of the website visitor. Do you feel well informed? Can you find all the information you’re looking for right away? Do you get the product or service presented in an appealing way or does the content leave something to be desired?
You will only win over your website visitors if the content appeals to them and you have been able to offer them added value. Offering added value simply means responding to your product accordingly. It can depend on help, education or entertainment.
Checklist for successful SEO texts
| The following checklist will help you to write an appealing SEO text: |
| Make every effort to write a unique text and provide users with added value. |
| Try to describe the topic as comprehensively and appealingly as possible and thereby set yourself apart from the competition. |
| Your website visitors should be amazed by the content. Give them an aha experience and information that they could not find anywhere else before. |
| Provide brief information about the content of the website, but also include longer and more detailed information. |
| Write factually and in detail, avoid empty phrases and repetitions. |
| Extensive content must be well structured and loosened up with bullet points, tables or lists. |
According to etaizhou, search engine optimization cannot do without keywords. Anyone who deals with SEO will have to deal with keywords. To ensure that the keywords match the topic exactly, you should conduct a detailed keyword research beforehand . Google Trends or Google Suggest are suitable for this specific search. Various SEO tools also have a function for matching keyword searches. There you can find out how often users request a specific keyword each month.
Google does not rule the market for nothing and makes its algorithm one of the best-kept secrets of our time. But the experts seem to be of unanimous opinion about the most important factors that influence the ranking.
The best thing about it is that you can edit these factors yourself with relatively little effort and thus directly influence the ranking.
| Factor | Description |
| Technology | professional technical implementation, fast loading times, user-friendliness |
| Content | Target group-oriented preparation Choice of search terms Added value for the reader |
| Internal links | Page level content has priority |
| User experience | Presentation of the content |
| Backlinks | Links to external sites |
| User signals | Dwell time, bounce rate, social signals |
It is important to keep an eye on all factors and to subject them to regular measurements and optimizations. You can acquire the necessary knowledge in seminars and workshops.
If you are planning a larger company, it makes sense to consider SEO expertise when applying. It is always advantageous to employ an SEO expert on site than to outsource SEO optimization and entrust it to agencies that may not have heard of your product before.
What do you have to look out for in SEO?
The search engine optimization has to be done precisely. This means that in detail, the keywords generated must match the topic of the website exactly. Researching the right keywords forms the basis of any SEO activity. If a search term ranks first in the result list, but no one really searches for it, you have won nothing. Only terms that are really searched for will also attract users to your website.
If you want to open a travel agency with an insurance agency , the right keywords seem to be obvious. But with “vacation” or “liability insurance” you will hardly be able to achieve a top position in the ranking. The market is highly competitive and to compete here would consume tons of time and money.
Instead, you should work with long-tail keywords. These search queries consist of several words and promise better chances of success, as significantly fewer people search for them.
Long-tail keywords for the professions mentioned:
- Holidays cheap
- Holidays with the dog
- Holidays Germany August
- vacation on the farm
- Holiday Wellness Baltic Sea
- Liability insurance cheap
- best liability insurance
- Liability insurance how high
How long does SEO take?
Search engine optimization should start when your website goes online. After all, you need enough clicks from the start. In advance, it will take some time until you have acquired the necessary SEO knowledge. The implementation can then take several weeks. Ultimately, you will benefit from long-term benefits.
Obsolete articles should be revised more frequently. The search engine relevance increases with current content. Therefore, feed your website with texts as regularly as possible and adapt to market developments. Ultimately, SEO is a time-consuming endeavor with lasting benefits. So stay tuned and win new customers.
Conclusion
Anyone who makes search queries on the Internet hopes for quick and precise answers to problems, help with certain tasks or exactly the product that is on their shopping list. As an entrepreneur, you need customers to be successful.
Only SEO optimized websites are found by users. It’s about taking a leading position in the search engine results lists. Websites can be upgraded with the right keywords and current content.
Every founder can acquire SEO knowledge himself in seminars. This should be started early. The implementation will take some time, but is worthwhile in the long term.
