A decade ago the PC was still the King of the world, and it seemed not likely that there were major changes in the paradigm of using technology. The rise of social networks and the new communications revolution by Internet have not even had set, but even with that absence had another big change coming: the of the Smartphones.
These devices have they been postulated as the protagonists technology in recent years, although in that boom have had an equally special impact applications and mobile games that have ended up conquering hundreds of millions of people. And the remaining by conquer.
This is only the beginning
This reflection conveyed it well Benedict Evans in his recent essay “phones eat the world”, published on the occasion of the global technology WSJD Live Conference. This analyst, which is part of the famous Andreessen Horowitz investment firm, analyzed this mobile revolution a study of the last years to which is added an estimate of what is to come.
This study was revealed first a crushing conclusion about the impact of mobility when it comes to connect us to the Internet. In 1995 only persons in environments technological (or very amateur to this field) were connected to the Internet, while in 2000 we already approached to tell with some 500 million people connected to the network of networks.
This growth in number of connected people has been especially important in recent years in which Smartphones have contributed to more and more people to connect to mobile data networks. This is particularly important in emerging countries that data networks fixed were inaccessible, but that these mobile networks gave many more facilities to the users, and they will continue them in the future.
In fact, there are nowadays still many Internet users that are “only” connect with a PC or a laptop, and not a smartphone. However in just five attend a panorama in which foreseeably will be 4,000 million people connected to the Internet, and all these are thanks to mobile devices.
The adoption of mobile is unstoppable
In a second section of the survey was revealed how the adoption of Smartphones is, as we are checking every day, more and more. The arrival of PCs and laptops was crucial for this initial stage of growth of the Internet, but the landscape has changed.
In fact, we have State attending that was post-pc – even though many did not create us much that concept – in which there are clear consequences: PCs and laptops have been a clear slowdown in sales, and there are increasingly more people who have them, that growth is now much less pronounced.
Things change for Smartphones and, in smaller dimensions, in the “basic” mobile. The feature phones were actors a few years ago, but Smartphones have completely displaced the prominence to a market that has little by little become democratized: prices for access to the segment of Smartphones are now very low, and the emerging countries are the next great conquest of these devices.
A future full of opportunities
But Smartphones are all lights just beginning of this revolution in mobility which now not only would have to count with these devices, but with a full range of solutions that leverage this mobile connectivity to solve all kinds of problems in different scenarios.
We are starting to see it in the segment of the devices ‘wearable‘ or wearables. Smart Watches and bracelets quantifier – have one last example in the Microsoft Band that just be submitted – begin to cover from sensors and connection technologies, and each of them gives rise to new markets.
It is the case of the mobile payments It seems that they could at last to emerge – in that Apple Pay could have role-, but also that promising the health segment in which these solutions also are being increasingly involved.
This revolution in how to take advantage of mobile devices also is accompanied by another in the associated costs in providing services. In 2000 the companies wanting to launch some kind of technological project needed a strong investment and a template that was normally high. Today is proving day after day as one or two people can get to revolutionize all types of markets with simple and well implemented ideas that has cost very little money developing – even if they then attract huge amounts in the form of risk capital investment. Smartphones have been major benefactors of a situation that now audiences are counted in hundreds of millions of potential customers.
Adapt or die
This progress and these changes that are happening in a frantic manner in the world of technology are having a huge impact in our conception of the world today, but above all in industries that seemed completely settled.
The legendary ‘ Video killed the radio star’ of the Buggles in 1979 – sure many or even of those who read this have born by then – seemed premonitory. Television remains very relevant to the radio, and was expected to also have a negative impact on the press and printed journals. Interestingly, it was not so, and as indicated in FirstMonday in 2001:
Industry magazines used advertising in television and the videocassette as promotional gifts that provide added value for the suscripctores, as well as attract new customers.
So: the television made that precisely more needs be established When it comes to learn, especially in what it referred to more specific segments and niche for which the magazines knew a very appropriate response.
This positive impact is not giving it however with the popularization of the Internet and mobile networks, which they are changing the landscape of the media in a radical way. The consumption of multimedia content is migrating apparently permanently to the Internet and mobile devices. A recent study by Ofcom in the United Kingdom found (PDF) today adolescents aged 11-15 years give special relevance to mobile phones and tablets – the impact on the children is even more impressive, as seen in the image–while television is hardly relevant now.
The change is evident even in communications services: e-mail is still important for adults today – more than one 25% share according to Ofcom – for young people aged 12 to 15 in the United Kingdom, this medium of communication not had any relevance. Both them and their acquaintances are keep in touch through social networks and, above all, messaging applications (nearly at 50% of the time), and even voice calls give way to that ‘less personalized’ interaction. It will be interesting to see if those young people who today use this type of media continue to maintain them as a reference point within 10 years, for example, if they adopt other more traditional means, or if new forms of communication are shown then.
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