Every company, whether large or small, has to find new customers these days. The customer acquisition plays an important role, especially in digital marketing. This is not always an easy undertaking and it also costs money. With CPC, however, you always have these costs in view. What is CPC? According to sciencedict, CPC is the…

The Ltd. as an English legal form The Limited is the English variant of the limited liability corporation and is comparable with the German GmbH or the small AG. It offers several advantages: Very quick establishment possible within 24 hours No notarial certification required for contractual changes No minimum capital However, there are also some…

Basically – entrepreneur or freelancer? This decision is not always easy – however, the Income Tax Act (EStG) can help you a little. It regulates when someone is considered a freelancer or trader. If you don’t feel like rummaging through the paragraphs, take a quick look at the overview below. The freelancer Paragraph 18 of…

The legal form is the basis of your company. It is based on how you do business and how you have to run your company. Basically, it indicates how your company is built – with some leeway. What exactly is the legal form? According to phonejust, the term “legal form” is not clearly defined in…

Typical problems with the open item list and how to solve them It doesn’t matter which method you choose, problems can still arise that you need to effectively avert. These include, for example, the following: The list is not maintained and checked regularly. Several invoices are combined and the final amount does not match an…

No matter which company you own, you have to keep an eye on your open bills (= open items). Because the fewer unpaid bills you have, the better your liquidity is . Definition: what are open items? As a company, you issue invoices to your customers and wait for them to settle your claims ….

Equity is the company’s capital that is made up of the company’s own financial resources. Note: Equity is important to finance the company and how much equity is required depends on many different factors. In corporate accounting, equity is the opposite of outside capital and describes the part of the total capital that is contributed…

The financing plan is an important tool in starting a business. It provides information about where the money for the company’s various resources comes from and is part of the business plan. A company or a start-up’s own funds are often insufficient to finance a company. It’s about the acquisition of machines and systems, the…

Online shop: systems and options If you want to run an online shop , you have to make a few decisions. First, you need to be clear about the approximate size of your online business. Depending on that, you can then decide whether you want to have an independent system developed yourself, which is tailor-made…

Under electronic commerce (E-commerce), or “e-commerce” or “e-commerce”, all forms of trade on the Internet together, though mobile via smartphone or directly via PC and laptop. We’ll take a closer look at what you have to pay attention to when setting up your e-commerce business, what opportunities and risks online trading brings with it, and…

What does the storage cost rate say? A warehouse generates costs. So that these remain manageable and can be optimized, entrepreneurs need to know about them. The storage cost rate represents the inventory in relation to the storage costs incurred. Formula: storage cost rate = storage cost ÷ Ø storage value x 100% Example: Storage…

Most companies incur storage costs. They inevitably arise when storage capacity is required. In addition to the storage costs actually incurred, the cost component also includes missing interest profits, which arise from the capital tied up in the stored goods. Storage costs mainly amount to material costs . The proportion of personnel costs is rather…

Many companies have to do the accounting every month to show it to the tax office. This includes, for example, the account assignment and accounting for incoming and outgoing payments. This also includes advance tax returns, invoicing and dunning; usually the larger companies have accountants to do this for them. Freelancers or small businesses sometimes…

The accounting obligation is the obligation of a company to have to draw up a balance sheet. Not every company is to create a balance must: it depends on the legal form of the company, from sales and activity of the company on whether it is required to draw up a balance sheet. Accounting obligation,…

The entrepreneur has to close and evaluate each financial year; this is what the annual financial statements serve. This is mandatory for all companies that are required to keep double-entry bookkeeping. Legal regulations apply to the annual financial statements. The economic success of a company can be seen from the result. Definition of the annual…

What does outsourcing mean for employees? The extent to which outsourcing is important for employees mainly depends on the type of outsourcing. So the question arises as to whether it is internal outsourcing or external outsourcing. The specialty of the in-house variant is that tasks previously performed within the company are outsourced to a subsidiary,…

The forms and variants of outsourcing Internal company outsourcing : This means the outsourcing of functions or processes to other organizational units, which, however, belong to the same company or the same group of companies. Although these are mostly legally independent companies, the influence of the commissioning company remains largely due to their affiliation with…

What is the customer journey? The customer journey describes the “journey” that a customer goes through before buying or using a product or service. During the customer journey, the customer has various points of contact (touchpoints) with the company. Touchpoints are all contacts that a customer has with a company. This can be advertising on…

In this post, you will learn more about outsourcing and its different forms. The right approach to outsourcing is also an important topic for companies, which is why we will show you what a possible course of this process could look like. In addition, we will give you an overview of the possible reasons for…

What is a social media marketing agency? The social media marketing agency is a service provider who designs and implements social media strategies and measures for a client . Social media marketing is understood to be a company’s communication and marketing measures on social media such as Facebook, Instagram, Twitter, LinkedIn and TikTok. Social media…

Before entering fully into the meaning of the term verve, it is essential, first, to proceed to know its etymological origin. In this case, we can state that it is a word that derives from the Celtic word “brigos”, which can be translated as “strength”. According to DigoPaul, the concept is used to name someone’s…

According to DigoPaul, the notion of a breeze allows us to name a wind of low intensity: that is, it blows with little force. In everyday speech of some countries, precisely one of the synonyms of breeze is vientito. For example: “I love the evening breeze by the sea”, “It is hot, but luckily there…

Broadcast is a term that is not part of the dictionary of the DigoPaul. The concept is used in reference to the transmission of video and / or audio signals. It can be said that the broadcast consists of the emission of waves in different formats, directed to a certain public. The process can be…

Bromatology is called the scientific discipline dedicated to the analysis of food. It is a specialty focused on the study of the substances that human beings ingest for their subsistence. Food science investigates the chemical composition, calories, nutrients, physical properties, and toxicology of foods, among other properties. The knowledge generated by this area of ​​knowledge…

The bronchiolitis is an inflammation that is recorded in ducts known as bronchioles (subdivisions of the bronchi within the lungs). To understand precisely what bronchiolitis is, therefore, we need to first know the meaning of other terms. An inflammation is a pathological change that occurs in a sector of the body in response to a…