Not all have a game console but many have smartphone, and talk about video games that succeed must include them especially after successes like the recent launch of Super Mario Run or Pokémon Go. But if we speak of phenomena in the mobile games this year which is sweeping the Clash Royale.
This second SuperCell title takes a first game which already gave much joy to developers in terms of downloads and revenues, Clash of Clans. About three months ago watched as Clash Royale snatched first place from more profitable game apps stores Pokemon go. What does this game to be a success and have overtaken Pikachu and company?
Taking the throne in the lineage
2016 began very well for SuperCell, the developers of this game saga: Clash of Clans is established as the game that had generated more revenue in 2015, with 1,345 million dollars above the second, Game of ware: Fire age, with 799 million. A pole-position achieved two/three years after its launch (Android came later).
But before knowing this fact the company had already announced their second game. At the beginning of January we learned about Clash Royale, a second app that It was not a sequel to the Clash of Clans and that it changed the dynamics of protect and build villages presenting a game with cards, Hearthstone style. An announcement relatively shy that he showed us what was to come, but that it would not come until months later and a few countries in a first round.
The castles villages
Clash Royale this is deal battles using various warriors and weapons we use in the form of letters in order to destroy the enemy Towers holding ours. To use them you have to have enough elixir (which decreases whenever we use one and increases with time), which represented with a Fuchsia progress on the base bar goes.
according to CLOTHINGEXPRESS,The attacks are more or less powerful depending on the letter and the same level, being more resistant and more harmful as you go through the game and get chests with coins and other cards, and can upload them level. In this way we will expanding artillery and setting our strategy of defence and attack as we have more varied and stronger cards.
As you go through the game is extended the range of weapons and types of guerrero, as well as power unlock the clans (level 3) or tournaments (level 8). In our initial progress can also get a name (started as anonymous) and level up our warriors (US alerts with a notice on the charts tab when we can do it).
The battle of fundraising
The game is a free download, both iOS and Android, but in-app purchases they will appear as you progress as a quick chance to progress in the game. A system that ran in Clash of Clans, as we saw before talking about it was the game for mobile with more income from 2015, and as they themselves reported months later announcing that pre-tax profit shot up to 848 million euros.
After the success of Clans Clash, it was not surprising that they ban by the same strategy of monetization for Clash Royale
It was not surprising as that for Clash Royale hardcopy by the same strategy of monetization, still another different game Dynamics but playing with the remnants of what is known in terms of aesthetics and history, something that may have served as initial hook. And the numbers say that bad not gone you, given that in its first month of activity, I was able to raise $ 120 million, Although here Nintendo took the gold with $ 200 million in its first month according to Sensor Tower, as we already saw by Engadget Mobile coworkers talking about income Pokémon Go.
Source: Sensor Tower
By this same firm we knew also that SuperCell reigned also in downloads in relation to the U.S. App Store, both for a game other. Clans clash was the app that more days had been at number one with a total of 374 days, while at that time Clash Royale (with less years of life than the first) mientras que en ese momento clash royale (con menos anos de vida que la primera) llevaba had accumulated 32 days, which although they were rather less than its predecessor were half of those who had Pokémon Go, whom he had ousted.
The fact that Clash Royale achieved to move the popular game of that first Niantic coincided in time with an important update the first, so it could have been part of that push. Update new cards that also revitalizaban purchases had in-app (giving option also to continue accumulating income), and just yesterday in Engadget Mobile spoke of the reasons which push the players to buy the letter of the baby dragon, one of the most valued.
Tencent: where I put the eye, I put the pasta
The success of Clash of Clans and effervescence that is already seen in Clash Royale made SuperCell, the company that was born in Finland in 2010, is put in the crosshairs of the giant Tencent, the Chinese holding company after so used (especially in Asia) products such as QQ or WeChat. In May this year the WSJ devised sale rumored meetings that both sides would keep talking about seeking an agreement.
Create bar charts
Finally the deal is formalized a month later, when I knew that it was not a totalitarian purchase, but Tencent took 51% of the shares of Supercell (that so far it belonged to Softbank). Thus, Tencent was going to be the majority shareholder of SuperCell, the Midas of game developers that the holding company would add 51% of Frogmind, responsible for titles such as Badland.
The phenomenon Clash Royale
As they commented on Engadget Mobile to speak the letter baby dragon, the fame of this game not only has been given as number of downloads or have had that first month of good figures. The phenomenon comes to eSports with international tournaments and in YouTube you will find numerous videos of tricks players covering a good range of ages, moving enough among the children.
On YouTube there is also the canal’s Chief Pat, which is considered the best player of Clash Royale and that as we saw in Forbes He came to spend $12,000 on the game after only two months activity, as explained in the publication. Although that figure was below the 18,000 dollars it spent on the precursor game, Clash of Clans.
But, is the key to winning in spending money? In Engadget Mobile asked Askabaal, Member of Spanish Takers (the clan number 1 in the ranking of Spain occupying 13 ranked in the world top), which in his case responded with a resounding “Yes” to the question of whether he paid to get letters, explaining that players from a same clan must have a similar status , so pay is almost necessary.
All the top players have paid and are still paying today.
But this does not mean that the payments ensure you victory. Askabaal HR then that even though pay is indispensable to reach high levels in the global rankings, the truly essential is to know how to play well and serving without this nothing put money. Exemplified with cases of players who at the higher levels have little cups not having a proper technique despite having invested up.
Also explained is there a social motivation to catch the game beyond trying to win or overcome. The fact that there are clans makes at the end is group of friends dedicated to a particular activity, in this case a mobile game, equating it to a social network itself.
The beauty of this game at the end is to play against top players, trying to win them, and above all the Group of friends which ends in a clan that just becoming almost a social network.
Thus, in about three months a year of the release of this game that does seem to be picking up as witness to reap another success for SuperCell meets (and since this year Tencent). We will see if your developers return to be able to boast of numbers and if the phenomenon remains to releases that point to be strong as they have been Super Mario Run, now also on Android, or Pokémon Go.
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