The S8 Galaxy Wants to Win Wizard and Artificial Intelligence

A month ago Samsung announced the purchase of Viv, the company responsible for a promising Wizard of voice with its own artificial intelligence engine. That company managers are former Apple who were in charge of Siri, and purchase suggested an option that it has now been confirmed.

So: Samsung has indicated that future Samsung Galaxy S8 will include an own voice Assistant, It is obviously the result of the recent acquisition and that it highlights the relevance that for large technology have both artificial intelligence and the role of assistants of voice. What can provide Viv in this context, and why Samsung has made this decision?

Pixel and Google Assistant: Samsung sees the Wolf ears

Samsung is having its pluses and minuses with Google for years. The bet by Tizen It was by now limited to smartphones range of input and smart watches, but it seemed that Samsung could keep the letter for possible use in more ambitious terminals.

In fact there was a time in which Samsung wanted to differentiate themselves from that “pure” version of Android providing their own services and applications (S Health, Samsung Pay, Knox, and of course his own store, Galaxy Apps). It has kept many of them and it has also differentiated visual finish of the operating system in its terminals, but it seemed that everything had calmed down in recent times.

That has changed with the launch by Google of the Pixel and the Pixel XL, devices that directly attack the high range and they become de-facto this company to a rival to Samsung, It was the great reference in this segment of Android-based devices. Not only that: has done with the differential feature of Google Assistant, which currently only available natively on these phones.

A plan B with developers of by means

That seems to have returned to do that Samsung put in place this plan B to differentiate which until now was its partner in this journey, but which is also raising a real competition with features like Google Assistant they are not available at the moment or Samsung devices of other manufacturers of smartphones based on Android.

It is likely that Google Assistant ends up coming to these manufacturers and a “global” version of Android, but It is not known when it will happen. Meanwhile what yea did Google a few months ago is open Awareness API Google Assistant, and soon will offer developers a set of tools to create apps for Google Wizard that logically should be able to take advantage on all types of terminals.

Samsung also prepares movements in this sense, and its Executive Vice President, Rhee Injong, said that “developers can attach and upload services to our agent”, which means that also feed her assistant with applications and services they boost their chances and connect it to all kinds of services. This is important when it comes to be able to “talk” with the wizard and ask for example a Uber, a pizza or any other option that interact with the APIs of other internet services.

Attendees of voice, increasing differentials

All the great technology seem to rely on voice participants as absolute protagonists of our future interaction with all kinds of services and devices. Google is considered as it has more advanced in this field, and the evolution of Google Now has given way to an ambitious Google Assistant who once again not only answers our questions but anticipates our needs… or tries to do so.

Something like they try to achieve Microsoft with Cortana, Amazon with Alexa and Apple with Siri, although the efficiency and performance of each of these assistants is different and in general analysts agree that go a step behind Google. Facebook has not entered an own voice Assistant, but his platform of artificial intelligence is responsible for “give life” to the chatbots of your messaging Messenger application.

That could change in the short term: the artificial intelligence platform investment It is evident in all these companies, and that will result in a much more powerful voice assistants and that also allow to infer information based on the data collected in our activity with the smartphone, computer or any services of these companies. These services learn every day, and that knowledge ends up becoming food for those engines of artificial intelligence.

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