This Announcement Will Be Shown on Your Wrist

To this day, any screen – whether large or small – is susceptible of receive announcements. May be more or less well received and it seems that wearables devices will not be free of them, at least so the company Tecsol Software aims to it.

This Indian company wants to be the first to launch ads engine designed for dress up gadgets. At the moment his more immediate future, and practical, are smart watches. For Tecsol and samsung, the idea that a Motorola Moto 360 is a bulletin board It’s amazing.

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The use proposed by Tecsol is very simple: contextual advertising. We passed in front of an establishment and receive a notification on the wrist letting us know that there is a specific promotion. Technically the system is very simple and at the moment the only engine serves static images.

This raises two problems. On the one hand we have everything to do with the appearance of advertising in doll. Opinions of all kinds, from those who do not want ads so close or to those who do not mind receiving promotions in a contextual way. At the end we live surrounded by stimuli and increasingly it is more difficult to differentiate themselves and who perceive much visual noise.

Then we have the access to our data. Specify what kind of information you can access this engine of advertising? With these devices is being collected data steps, calories burned, heart rate and even where it is going. These variables will be used to target ads to see?

Finally, if it is that finally wins this model, will differentiation between devices that receive or not advertising be? I put a mobile app as an example: there will be a version with advertising and another without it? I’m personally a little skeptical with the model proposed by.

The fact that still is a category that is taking its first steps and at the moment has many things to define makes the claims of this company in the very long term, provided an end to impose this type of devices and is more than just a gadget for a very specific audience.

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